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Advertising Metrics This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice. Author: Paul Farris. - ppt video online download
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What is a GRP, or gross rating point?
Gross Rating Point (GRP) é um fator de medição da TV aberta para avaliação da audiência. Para se obter o GRP, isto é, o somatório das audiência, é necessário estipular quais variáveis? -
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What Are Gross Rating Points And How To Calculate It?
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